Peer-to-Peer Motivation in Your Community📋

An MCAN Decarbonizers program is the single best way to accelerate household-level climate action in your community. MCAN guidance can help you create real change while also having fun.

At this stage in market development, the most effective messengers to promote clean energy choices are fellow community members who have already made the switch. In the program, neighbors who already installed solar panels (PV), switched to heat pumps (HP), or drive electric vehicles (EVs) share their personal stories. Their neighbors will be motivated by these non-experts, their friends, and neighbors. 

MCAN’s nine-step guide is well-tested and makes organizing the event straightforward, with crucial tips and tricks. You adapt it locally, accelerating local decarbonization.

MCAN encourages all climate advocates: stage a Local Decarbonizers Program.

Resources:

MCAN’s October 2025 Training: How to Stage a Local Decarbonizers Program

Reference Training Slides